When You're Stuck

The 10 moments that kill most sales, and what to say in each one.

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1. They ghosted you after the quote

Your rate is locked until Friday. After that I can't promise the same number.

Also works

The quote I built you expires soon. Want me to refresh the numbers or hold your rate?

Why it works — The quote became something they own. People answer when something of theirs is about to expire.

2. "The premium's too high"

It's about $4 a day. One surprise bill without coverage is $3,000 in an afternoon.

Also works

$480 back in your pocket every year

Why it works — Big monthly numbers scare people. Small daily numbers don't. Same money.

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